Who are these Cultural Tourists we keep hearing about?

Besides coming along to our symposium which will answer all your questions about the cultural tourism market (shameless plug = 25 May, Tate Modern, book now via our website here!) we’ve now published the second of our free guides to get you thinking about these potential audiences.

The London cultural tourism market: definitions, facts and figures is your quick reference guide to the key information about what cultural tourism is and how it links to the arts and heritage sector.

Fed up of tourists getting in your way? Get them in your venue instead!

Our Cultural Tourism event on 25 May is fast approaching and in the lead up to this jam packed programme we’re publishing four FREE resources to give you some top tips and tools for attracting visitors to the capital to your event or venue. That’s over 25 million potential audience members!

This first short how to guide outlines the number of ways in which Visit London can help you signpost your organisation to visitors to London, including useful guides and toolkits, marketing and PR opportunities, editorial and event listings. Download this document from our website here.

Upcoming resources include:

  • Essential facts and figures on London’s cultural tourists.
  • 2012 opportunities for attracting cultural tourists.
  • Glossary of tourism terms

Sign up to our newsletter here to hear about them first. Oh and do come along to the event, we’d be delighted to have you along.

Wish You Were Here… Cultural Tourism for arts and heritage in London
25 May 2010, 10am – 5.30pm
Tate Modern, Starr Auditorium & Foyer
Price: £95.00 +VAT | Early Bird Rate £75.00 +VAT (Book before 6 May)
www.audienceslondon.org/wishyouwerehere
Book your place now