Who are these Cultural Tourists we keep hearing about?

Besides coming along to our symposium which will answer all your questions about the cultural tourism market (shameless plug = 25 May, Tate Modern, book now via our website here!) we’ve now published the second of our free guides to get you thinking about these potential audiences.

The London cultural tourism market: definitions, facts and figures is your quick reference guide to the key information about what cultural tourism is and how it links to the arts and heritage sector.

Good practice for social media advertising

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Are you think of or already advertising through social media channels? The Interactive Advertising Bureau have just released their FREE downloadable guide to Social Advertising Best Practices.

 They say that there are three key values in advertising through these channels:

  • Reach: Social media has overtaken email as the most popular consumer activity. Consumer growth is coming from an older demographic than social media’s historical base.
  • Relationships: Social media’s strength is in the personal connections it enables, the peer-to-peer contact, providing reasons for consumers to visit regularly and for extended periods of time.
  • Relevance: Consumers are extremely engaged with the content and connections that their friends are creating because of its personal relevance.

I agree in principle, but as I’ve said lots before (just look through my other blog posts…) if you’re going to advocate your product or organisation through social media you have to listen to the conversation first before you can join in.