Opera’s push into the mainstream

Interesting article on the BBC website by Alex Stranger on how Opera is changing it’s image through new initiatives. One quote stood out for me early on in the article: La Scala spokesman Carlo Maria Cella saying “Every theatre has to cultivate a renewal of its audience. As someone wrote: new blood for the old ceremony.”

How the Met turned it around

Ben Rosen, former board member of the Metropolitan Opera has recenetly published The Metropolitan Opera — Turnaround Case Study. An interesting read about one of the most “elitist” arts organisations in the eyes of the public, how they realised that they can’t just sit back and expect the audiences to come to them anymore, and what they did about it.