Cultural Sector Data Generator

Have you ever wondered how many people work in your sector? How that breaks down by region, gender, age or ethnicity? Well you can now with this useful Data Generator website created by Creative Choices. The stats tells us more about who’s working in the creative and cultural sectors and can be useful for adding into your presentations, reports and funding bids. It’s free for the time being so make sure you sign up!

How innovative is your organisation?

We keep hearing that  innovation is critical for success, in both the ‘for’ and the ‘not for’ profit sectors. But what is innovation?, and how innovative is your organisation?

Rather than sitting around thinking up crazy ideas, real innovation is about putting in place the means for systematic creativity.

I’m a firm believer that innovation in the cultural sector shouldn’t only be the preserve of our creative colleagues, but that across all aspects of our organisations we should develop a culture and processes that help us all think creatively. 

I recently went on a course run by our colleagues over at the management centre  (highly recommended) and they have done some really interesting work on this topic.

You can rate how innovate your orgnisation is using  =mc’s free online quiz.  Here at Audiences London we scored well for generating and fostering new ideas, but have work to do when it comes to launching and learning from them… how about your organisation?

Websort – another quirky online analysis tool

sticky notesI thought I’d share a clever analysis tool I used recently. It’s called Websort and it basically replaces the need for those ‘post-it’ exercises where everyone tries to categorise and group things under similar headings with sticky notes (that generally end up stuck under your shoe) by doing it all through an online interface. It’s been particularly useful for finding out how people like to navigate categorisations on websites. There’s a free 10-user trial version available from the Websort website and is well worth a go.

Musings on the LSO Digital Symposium

lsodigitalI’ve just got back from the LSO “All Change?” Digital Symposium. Both Anwen and I were in attendance and I think our feelings about the day are about the same – lovely to network and join in the debate as always but we really need to move on this conversation now and talk about the impacts, actions and responses of digital development. One thought from the day stood out for me in particular:

Government should have led the way in testing and researching digital content and social media, much as they tested new school learning frameworks in laboratory conditions in the 50s and 60s, we should expect them to finance and develop models for the public to engage with online media, test them, refine them and release this information to publicly funded organisations.
Although I think it might have been an interesting approach, my argument with this is that approaches to interactive social media (by which I mean not videos or podcasts, but a platform that genuinely allows the audience to participate) should be unique to each organisation due to online content’s very nature of transparency and openness.

Hmm, I could have phrased that better, but it’s been a long week!

You can view comments from the day at Were you there? What did you make of the day? And can you refine my response above?!

How to use Twitter metrics

Just found this useful entry on Wiki How:

wikihowAre you using Twitter to gain more visitors to your site? If so, do you know how effective your efforts are in achieving this goal? Twitter metrics are numbers related to Twitter that can help a person evaluate their standing in the social media community, or determine the effectiveness of campaigns on Twitter. There are a number of different tools for getting data regarding your twitter activity.

Read the full guide here.

Are you using Google Analytics?

We’ve been advocating the use of Google Analytics for some time now. Primarily because it’s free, readily accessible to everyone, and as such can be used as a control to accurately benchmark different websites. Your website may have an inbuilt web statistics tool (something that tells you how many people have visited your site, when, how often, from where etc…), but I can almost guarantee that it will use different measurements to record your site activity to someone else’s webstats.


So as we’ve been testing out our digital benchmarking project on a few willing guinea pigs, it’s been much easier to gather data from each site through GA. And it has much more capability than most webstats plug ins, certainly more than the one that our website has. And in today’s newsletter from our very own web developers, they’re reccomending GA and providing a few tips on how to use it to produce measurable results which you can read here. I think they’re doing the right thing in taking this angle rather than trying to improve their own web stats tool. Especially as Google was today announced as the first brand to cross the $100 billion value mark. Scary, but let’s reap the rewards!

Try Google Analytics now.