Changing consumer behaviour in recessionary times

That great monitor of our spending behaviour – Experian (of credit checking and geo-demographic profiling Mosaic) has been investigating impacts of the recession on consumer behaviour:

Check out their report here.

The watchwords are value and customer service – if you don’t provide it then your lovely loyal consumers may shop elsewhere!

Free recession-busting podcasts from industry leaders

KnowHow NonProfit have uploaded to their website a series of free podcasts collected from leaders in the Third Sector at the 2009 ACEVO (Association of Chief Executives of Voluntary Organisations) CEO Summit, which this year was entitled Leading change: steering your organisations through the recession and beyond.

Subjects under discussion include:

Three secret weapons for getting through the recession
Being accountable: ‘The Obligation of Leadership’
The financial impact of the recession on the third sector
The recession as an opportunity to grow
Leading the future: driving and leading innovation
  • Three secret weapons for getting through the recession
  • Being accountable: ‘The Obligation of Leadership’
  • The financial impact of the recession on the third sector
  • The recession as an opportunity to grow
  • Leading the future: driving and leading innovation

Visit the KnowHow NonProfit webiste here to listen to the podcasts.

More recession busting tips

afterthecrunch Three cheers for  John Holden who puts understanding   your audiences at the heart of his practical tips ….

  • First – understand and respect audiences and the public.
  • Second – prepare for cuts.
  • Third – get much smarter at marketing
  • Find out more here

    Keep reading about impacts of the recession…

    Here’s the latest one from the International Federation of Arts Councils and Cultural Agencies (with a prize for the longest title).  They’ve surveyed their membership and have come up with a report – “Global financial crisis and recession: Impact on the arts – Opinions vary on the impact and severity of the financial downturn. The general response indicates that the recession will last at least 2 years, negatively affect sponsorship, lead to staff layoffs and the commissioning of programmes with lower risk and higher mass appeal.” Read the full report here.

    Maximising the impact of the arts during the recession…

    Maybe we’ve heard enough about this, but this conference (by the CPPS and sponsored by ACE) came on the day of the announcement of funds being made available by ACE to support organsiations through the recession (see previous post…)… So, a concrete acknowledgement of practical help being required… and I think a first outing speach-wise for the new ACE Chair Liz Forgan.

    Otherwise the general zeitgeist of the day was about how we could be working as arts organisations to provide evidence and make a better case for the arts being integral to society – through a new kind of narrative of value – (and an integral part of the way out of a recession) – about we should be shouting louder and encouraging our audiences to be more vociferous!

    Several speakers talked about how we should also be working more effectively across sectors, across regions and across organisations to collaborate, connect, network share etc. etc.

    There were also suggestions that if we know that we need to change, restructure or develop our organisations in any way – now is the time – we can’t put it off any longer.  New business models may be required…

    And finally… we should not compromise in artistic programming, creativity or in support of our artists or staff – it is not the time to limit our ambitions as this will weaken our case and bore audiences!

    There’s more, but that’s the general gist!

    Arts Council England’s response to the recession

    http://www.artscouncil.org.uk/aboutus/project_detail.php?rid=0&sid=&browse=recent&id=1128

    http://www.artscouncil.org.uk/documents/projects/phpCQJKjh.doc

    Follow these links for information about funds which Arts Council England are launching to support arts organisations of all types through the recession… should they need it…

    They also offer further recession advice at www.artscouncil.org.uk/actiononrecession.

    After the Crunch

    A bleak budget just announced and with the only certainty that cuts to public spending will be made – what do those working in the creative economies really think?

    ‘After The Crunch, is a collaborative response to the global recession from those operating in the creative economy featuring contributions from prominent UK and international creative leaders and economists including Charles Leadbeater, Richard Florida, Iwona Blazwick, Edna dos Santos-Duisenberg, Stuart Cunningham, Will Hutton, Martin Bright and many more…’

    You can download it free from Creative Choices website and also blog your responses too.

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