Why do people follow your organisation’s Facebook page?

Mashable has published an interesting article which shows why people become fans of company pages on Facebook according to an email marketing firm called ExactTarrget. Interesting highlights include the fact that ‘70% of consumers don’t think becoming a fan equates to opting in to marketing’. According to the article, the ‘breakdown of why users might “Like” your brand, illustrated by the percentage of respondents who said that they use Facebook for the listed activity are:

  • 40% to receive discounts and promotions
  • 39% to show my support for the company to others
  • 36% to get a “freebie”
  • 34% to stay informed about the activities of the company
  • 33% to get updates on future products
  • 30% to get updates on upcoming sales
  • 29% for fun or entertainment
  • 25% to get access to exclusive content
  • 22% someone recommended it to me
  • 21% to learn more about the company
  • 13% for education about company topics
  • 13% to interact’.

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