How the world spends its time online

Nielsen has published stats that show that for every four minutes spent online, one minute is spent on social network or blog. Mashable, the social media bible, has also reported on the findings and summarises the figures rather nicely…

  • Currently, three quarters of Internet  users worldwide visit a social network or blog when they go online — that’s a 24% increase over last year.
  • Joe Average (the international version) spends 66% more time on these sites than he did a year ago — for example, your average user spent 6 hours on these sites in April 2010, while last year he spent 3 hours, 31 minutes.
  • Facebook, YouTube and Wikipedia make an appearance among the world’s most popular brands.
  • I suppose this information isn’t entirely surprising- but it is a reminder that social networks should always be considered as an effective way of creating and keeping communities that could be tailored by arts organisations.

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