Theatre + Cinema = Success?

An article published on the BBC website yesterday reported on the success of the National Theatre’s recent cinema screenings of Phedre, a play starring Helen Mirren. The article claims that in a Nesta report, the cinema audiences ‘were more “emotionally engaged” than those watching it in the theatre.‘ Aside from the emotional connection that cinema has created, the article goes on to explain that ‘the cinema screenings reached out to “low income audiences”. One-third of cinema audiences had incomes of lower than £20,000 per year, compared with just over one-fifth in the case of the theatre audience.’

You can check out the Nesta  report, called ‘Culture of Innovation’ here.

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