Theatre + Cinema = Success?

An article published on the BBC website yesterday reported on the success of the National Theatre’s recent cinema screenings of Phedre, a play starring Helen Mirren. The article claims that in a Nesta report, the cinema audiences ‘were more “emotionally engaged” than those watching it in the theatre.‘ Aside from the emotional connection that cinema has created, the article goes on to explain that ‘the cinema screenings reached out to “low income audiences”. One-third of cinema audiences had incomes of lower than £20,000 per year, compared with just over one-fifth in the case of the theatre audience.’

You can check out the Nesta  report, called ‘Culture of Innovation’ here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: