Exploring potential online audiences

The first IT4Arts seminar of 2010 kicked off with some really interesting content about how companies and organisations are trying to provide cultural content online.  We heard from:

  • Gavin Bayliss, LSO Live – Gavin spoke about how LSO are moving towards sharing more video content of the orchestra’s work, and an insight into how they engaged new audiences worldwide with the YouTube Orchestra project
  • Robert Delamere, Digital Theatre – Unveiling the new company, Robert gave us an exclusive peek into how Digital Theatre are recording live performances seamlessly, and the high demand for their downloads
  • Joanne South, Arts & Business – Joanne explained a bit about A&B’s current research programme into user-generated digital content and how they’re supporting partnerships between cultural organisations and those specialising in digital technology
  • Tobey Coffey, National Theatre – the NT has been moving on leaps and bonds in how much content it creates for each new show. Toby gave us a whistle stop tour of the process they go through to create digital content for their website before, during and after the creative process
  • Richard Davies, British Library – Richard shared with us the challenged the BL has faced in prioritising and managing the digitising of their (approx) 6 billion pages of literature
  • Fran Birch, The Theatres Trust – the Theatres Trust has been collecting archive images and information about the UK’s theatres for over 30 years. Technology has now enabled them to catalogue and share the data they have for education and heritage purposes

A fascinating and educational day! If you become a member of IT4Arts you can download the presentations for free from their website, and joining is free!

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