First study into the impact of Googling on older people

A study by UCLA scientists has discovered that Internet searching helps stimulate brain functions in middle-aged and older people by setting off key centers in the brain responsible for controlling decision-making and complex reasoning.

It is the first academic study to look into the impact of Googling on brain performance. The full report will be published in the American Journal of Geriatric Psychiatry.

The study concludes:

A simple, everyday task like searching the web appears to enhance brain circuitry in older adults, demonstrating that our brains are sensitive and can continue to learn as we grow older

Read more here

Do you know if older people are accessing your online content?  This is an area we will be looking at here at Audiences London in 2010, if you have experiences or comments I’d love to hear them.

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