Increase individual giving = know your audience!

Arts & BusinessLatest research commissioned by Arts and Business with City University is  a study into donor motivation – interesting reading offering evidence to help grow our donor and friend schemes.  This may not seem like news to those immersed in this area of course… but does advocate for development and marketing teams working closely together on understanding their existing audiences to identify potential donors.

This is a good starting point for us, as Audiences London has been invited to the next Membership Management Forum meeting on 21 September at the Photographer’s Gallery.  Hopefully a  great opportunity to talk about the sorts of audience information that would be might be useful for identifying potential friends and donors and where to find it.  Following on from The Good Agency’s presentation at the MMF conference earlier in the year.

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