The 90-9-1 principle for how users participate in social communities

pyramid

This came up at the ambITion roadshow and is my new favourite theory on social engagement, both online and offfline!

The 90-9-1 principle dictates that while 90% of people are reader/observers, 9% are more actively engaged as editors of content, while a mere 1% are actually creating anything in the first place!

A fascinating insight into how users participate in social communities… read more at http://www.90-9-1.com/

One Response to “The 90-9-1 principle for how users participate in social communities”

  1. rockwell Says:

    I actually enjoyed reading through this post.Thanks.


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