One of my favourite reads recently, a quote from Hannah Nicklin’s blog, a fellow delegate at Shift Happens this week:
A theatre company operating now, with no involvement in social media, is like a painter having no involvement with the colour blue. ‘But how does this translate to bums on seats’
In fact this is taken a little out of context with the rest of the post, so forgive me. The eloquent painter sentence is Hannah’s own view, where as the ‘bums on seats’ comment is the phrase she’s arguing should be abolished when it comes to discussing social media. An excellent blog post, do have a read.
Oh, and I posted a (rather long) comment in reply which you can read here, defending the people who want to know the ROI of social media at the moment. Although I’m one who doesn’t need the numbers, I’m sold, I understand why some do, and I think it’s ok to ask.