Good practice for social media advertising


Are you think of or already advertising through social media channels? The Interactive Advertising Bureau have just released their FREE downloadable guide to Social Advertising Best Practices.

 They say that there are three key values in advertising through these channels:

  • Reach: Social media has overtaken email as the most popular consumer activity. Consumer growth is coming from an older demographic than social media’s historical base.
  • Relationships: Social media’s strength is in the personal connections it enables, the peer-to-peer contact, providing reasons for consumers to visit regularly and for extended periods of time.
  • Relevance: Consumers are extremely engaged with the content and connections that their friends are creating because of its personal relevance.

I agree in principle, but as I’ve said lots before (just look through my other blog posts…) if you’re going to advocate your product or organisation through social media you have to listen to the conversation first before you can join in.

2 Responses to “Good practice for social media advertising”

  1. Janice Says:

    This is a great resource! I just finished a Social Media training course that complements this guide really well! The hardest part of social media for me was learning how to use social media properly – there are a lot of spam-ers out there – and I didn’t want to get caught up taking the “easy” way out.

    I am not sure if you will allow me to share the class we used with your readers, but here is the link to the training, just in case.

    If you want to send me an email to make sure I am not just spam-ing, please feel free to do so. I would love to share my experiences in social media with you.

    Thanks again for the link to the guide!

  2. Janice Says:

    Hi – I left out a “0” in my email above. My email is

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