They say that there are three key values in advertising through these channels:
- Reach: Social media has overtaken email as the most popular consumer activity. Consumer growth is coming from an older demographic than social media’s historical base.
- Relationships: Social media’s strength is in the personal connections it enables, the peer-to-peer contact, providing reasons for consumers to visit regularly and for extended periods of time.
- Relevance: Consumers are extremely engaged with the content and connections that their friends are creating because of its personal relevance.
I agree in principle, but as I’ve said lots before (just look through my other blog posts…) if you’re going to advocate your product or organisation through social media you have to listen to the conversation first before you can join in.