- Be authentic – don’t pretend to be someone you’re not. If your Director doesn’t have time to blog or keep up a public Facebook page, don’t pretend to be them! Have a company one and invite them to post occasionally.
- Add value to any network you join – contribute, give users something extra.
- Show an ongoing commitment – setting up a Twitter account and never updating it can have a negative impact on your business, you’re inviting people to connect with you but you’re offering them nothing. Keep it going!
- Don’t be afraid to experiment!
Do get in touch if you’d like more ideas and guidance on this: firstname.lastname@example.org
Thanks to Craig Elder for these great guidelines. www.craigelder.co.uk