Recession advice – key sources

Clare Cooper’s Arts Professional article focuses on building resilience amidst the current uncertainty.

PricewaterhouseCooper’s Managing in a Downturn report surveys current action across the not-for-profit sector, forecasts potential impacts and offers key advice on how to respond to them.

The Nonprofit Finance Fund offers a Guide to Navigating the Financial Crisis, while the NCVO have tips not only on Surviving the Downturn, but how to Survive and Thrive.

And finally, Harvard Business School professor John Quelch offers solid advice to marketers in his blog. His top tip? Don’t cut your marketing spend! As a Department for Innovation, Universities and Skills report shows:

Independent studies show that companies that don’t invest in growth, research and development during a recession are 2.5 times more likely to fail than those that do… Businesses that invest often emerge stronger and more competitive than they were before the recession.

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