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	<title>Audiences London&#039;s Blog</title>
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	<description>An eye on London&#039;s audiences for the arts, heritage and cultural Sector</description>
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		<title>Audiences London&#039;s Blog</title>
		<link>http://audienceslondon.wordpress.com</link>
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		<title>Museums and Heritage Show 2011</title>
		<link>http://audienceslondon.wordpress.com/2011/05/12/museums-and-heritage-show-2011/</link>
		<comments>http://audienceslondon.wordpress.com/2011/05/12/museums-and-heritage-show-2011/#comments</comments>
		<pubDate>Thu, 12 May 2011 09:30:23 +0000</pubDate>
		<dc:creator>Penny</dc:creator>
				<category><![CDATA[Events & Training]]></category>
		<category><![CDATA[audience development]]></category>
		<category><![CDATA[cultural tourism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[museums]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[Young People]]></category>

		<guid isPermaLink="false">http://audienceslondon.wordpress.com/?p=1847</guid>
		<description><![CDATA[My first gig back at Audiences London (after 9 months on maternity leave&#8230;) was at this year&#8217;s Museums and Heritage Show at Earl&#8217;s Court.  AL was again invited to curate one of the seminar series (making it our third year at the show).  So amongst the giant blow-up frankenstein monsters, a multitude of audio guide [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=audienceslondon.wordpress.com&amp;blog=5598394&amp;post=1847&amp;subd=audienceslondon&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pennymills</media:title>
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		<title>Economics, Culture and Leadership</title>
		<link>http://audienceslondon.wordpress.com/2011/03/14/economics-culture-and-leadership/</link>
		<comments>http://audienceslondon.wordpress.com/2011/03/14/economics-culture-and-leadership/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 15:35:53 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Out & About]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://audienceslondon.wordpress.com/?p=1838</guid>
		<description><![CDATA[Attended a great event last week, which was ostensibly to launch The Economics of Cultural leadership: An economic impact assessment of the Cultural Leadership Programme, and debate how we assess the benefits of leadership development. It did absolutely both of theses things, but it also evolved into a celebration and wake for the great work of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=audienceslondon.wordpress.com&amp;blog=5598394&amp;post=1838&amp;subd=audienceslondon&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sarahboiling</media:title>
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		<item>
		<title>Let your customers do your marketing for you&#8230;</title>
		<link>http://audienceslondon.wordpress.com/2011/03/01/let-your-customers-to-do-your-marketing-for-you/</link>
		<comments>http://audienceslondon.wordpress.com/2011/03/01/let-your-customers-to-do-your-marketing-for-you/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 10:21:14 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Out & About]]></category>
		<category><![CDATA[communications]]></category>

		<guid isPermaLink="false">http://audienceslondon.wordpress.com/?p=1829</guid>
		<description><![CDATA[A recent exchange with the excellent Ali Tomkinson, Director of External Relations at the CBSO about capturing and communicating the magic of live concerts, got me thinking about how we could use the amazing impacts we have on our audiences more effectively in our communications. Two recent examples of organisations doing this really well caught my eye. A cinema [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=audienceslondon.wordpress.com&amp;blog=5598394&amp;post=1829&amp;subd=audienceslondon&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://audienceslondon.wordpress.com/2011/03/01/let-your-customers-to-do-your-marketing-for-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sarahboiling</media:title>
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		<title>Ballet audiences are earlier bookers than contemporary or world dance audiences!</title>
		<link>http://audienceslondon.wordpress.com/2011/02/18/ballet-audiences-are-earlier-bookers-than-contemporary-or-world-dance-audiences/</link>
		<comments>http://audienceslondon.wordpress.com/2011/02/18/ballet-audiences-are-earlier-bookers-than-contemporary-or-world-dance-audiences/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 13:20:39 +0000</pubDate>
		<dc:creator>Alfie</dc:creator>
				<category><![CDATA[Sectoral News]]></category>
		<category><![CDATA[Ballet]]></category>
		<category><![CDATA[Booking Transactions]]></category>
		<category><![CDATA[Contemporary Dance]]></category>
		<category><![CDATA[Fact]]></category>
		<category><![CDATA[Snapshot London]]></category>
		<category><![CDATA[World Dance]]></category>

		<guid isPermaLink="false">http://audienceslondon.wordpress.com/?p=1809</guid>
		<description><![CDATA[Research by Audiences London shows that from September 2009 up to August 2010, the largest chunk of booking transactions for contemporary or world dance events in London occurred between 2 and 7 days ahead of the performance date (21% for contemporary dance; 16% for world dance), while ballet audiences were most likely to book between 21 and 60 days [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=audienceslondon.wordpress.com&amp;blog=5598394&amp;post=1809&amp;subd=audienceslondon&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://audienceslondon.wordpress.com/2011/02/18/ballet-audiences-are-earlier-bookers-than-contemporary-or-world-dance-audiences/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Alfie</media:title>
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			<media:title type="html">Audiences London's Snapshot London Logo JPG</media:title>
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		<title>State of the arts</title>
		<link>http://audienceslondon.wordpress.com/2011/02/16/state-of-the-arts/</link>
		<comments>http://audienceslondon.wordpress.com/2011/02/16/state-of-the-arts/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 15:55:56 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[Out & About]]></category>
		<category><![CDATA[organisational development]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[public policy]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://audienceslondon.wordpress.com/?p=1805</guid>
		<description><![CDATA[Together with hundreds of other arts professionals I was at the State of the Arts conference last week. A number of the discussions were better than last year, and I liked the format of the first session with the audience tasked to answer and devise a question at their round table. I lucked out for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=audienceslondon.wordpress.com&amp;blog=5598394&amp;post=1805&amp;subd=audienceslondon&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sarahboiling</media:title>
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	</item>
		<item>
		<title>Arts Legacy Fundraising Report</title>
		<link>http://audienceslondon.wordpress.com/2011/01/17/arts-legacy-fundraising-report/</link>
		<comments>http://audienceslondon.wordpress.com/2011/01/17/arts-legacy-fundraising-report/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 17:04:34 +0000</pubDate>
		<dc:creator>Pak</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[Sectoral News]]></category>
		<category><![CDATA[funding]]></category>

		<guid isPermaLink="false">http://audienceslondon.wordpress.com/?p=1797</guid>
		<description><![CDATA[Arts Quarter in partnership with Legacy Foresight have just published their report on Arts Legacy Fundraising. You may be aware that Jeremy Hunt, Secretary of State, DCMS highlighted the potential of legacy giving as a fundamental source of arts funding in his plans. The report points out that legacy fundraising is still very much in its infancy with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=audienceslondon.wordpress.com&amp;blog=5598394&amp;post=1797&amp;subd=audienceslondon&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://audienceslondon.wordpress.com/2011/01/17/arts-legacy-fundraising-report/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Pak</media:title>
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		<item>
		<title>Muybridge at Tate Britain&#8230;</title>
		<link>http://audienceslondon.wordpress.com/2011/01/10/muybridge-at-tate-britain/</link>
		<comments>http://audienceslondon.wordpress.com/2011/01/10/muybridge-at-tate-britain/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 18:06:15 +0000</pubDate>
		<dc:creator>Alfie</dc:creator>
				<category><![CDATA[Out & About]]></category>
		<category><![CDATA[Eadweard Muybridge]]></category>
		<category><![CDATA[Tate Britain]]></category>

		<guid isPermaLink="false">http://audienceslondon.wordpress.com/?p=1732</guid>
		<description><![CDATA[For someone who isn&#8217;t a fan of horses, murderers or old men with big beards, I found the Eadweard Muybridge exhibition at Tate Britain over the weekend really amazing. I had to keep reminding myself that this mad genius created his art and science over a hundred years ago. Highlights for me included his panoramic work [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=audienceslondon.wordpress.com&amp;blog=5598394&amp;post=1732&amp;subd=audienceslondon&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://audienceslondon.wordpress.com/2011/01/10/muybridge-at-tate-britain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/65c536ce1d81da114f63c54b6bf29b2a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Alfie</media:title>
		</media:content>

		<media:content url="http://audienceslondon.files.wordpress.com/2011/01/muybridge-final_poster.jpg?w=200" medium="image">
			<media:title type="html">muybridge-final_poster</media:title>
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		<item>
		<title>Audience-focused artistic development</title>
		<link>http://audienceslondon.wordpress.com/2011/01/10/audience-focused-artistic-development/</link>
		<comments>http://audienceslondon.wordpress.com/2011/01/10/audience-focused-artistic-development/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 12:51:49 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Out & About]]></category>
		<category><![CDATA[Sectoral News]]></category>

		<guid isPermaLink="false">http://audienceslondon.wordpress.com/?p=1724</guid>
		<description><![CDATA[Here at Audiences London we’ve been talking recently about what it means for an arts organisation to adopt an audience focus at its core. As well as making sure you know and understand your audiences, communicate with them in ways appropriate to the different audience types, are clear and appropriate in your offer and welcoming [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=audienceslondon.wordpress.com&amp;blog=5598394&amp;post=1724&amp;subd=audienceslondon&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://audienceslondon.wordpress.com/2011/01/10/audience-focused-artistic-development/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">rachelescott47</media:title>
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		<title>Developing mobile phone apps</title>
		<link>http://audienceslondon.wordpress.com/2010/12/21/developing-mobile-phone-apps/</link>
		<comments>http://audienceslondon.wordpress.com/2010/12/21/developing-mobile-phone-apps/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 11:44:25 +0000</pubDate>
		<dc:creator>Anwen</dc:creator>
				<category><![CDATA[Events & Training]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>

		<guid isPermaLink="false">http://audienceslondon.wordpress.com/?p=1720</guid>
		<description><![CDATA[On 30 November I attended the AMA’s Digital Marketing Day and went to a great session about mobile applications led by @LoicTallon of Pocket Proof, ‘an independent design consultancy specialised in mobile experiences for museums’. You can see Loic’s presentation slides here, but here’s a summary of his key points: Now that everything is possible [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=audienceslondon.wordpress.com&amp;blog=5598394&amp;post=1720&amp;subd=audienceslondon&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://audienceslondon.wordpress.com/2010/12/21/developing-mobile-phone-apps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Anwen</media:title>
		</media:content>
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		<item>
		<title>Creative Clusters</title>
		<link>http://audienceslondon.wordpress.com/2010/12/08/creative-clusters/</link>
		<comments>http://audienceslondon.wordpress.com/2010/12/08/creative-clusters/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 17:47:26 +0000</pubDate>
		<dc:creator>Anwen</dc:creator>
				<category><![CDATA[Sectoral News]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://audienceslondon.wordpress.com/?p=1716</guid>
		<description><![CDATA[NESTA has published a new report called Creative Clusters and Innovation mapping the UK&#8217;s creative hotspots. It&#8217;s an interesting study exploring the role that creative industries play in local and regional innovation and how they can spur economic development outside the creative sector. The report is accompanied by an interactive online mapping tool which allows [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=audienceslondon.wordpress.com&amp;blog=5598394&amp;post=1716&amp;subd=audienceslondon&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Anwen</media:title>
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