Mashable have posted a really useful guide on fundraising using Twitter here. If you are considering new ways of funding for your organisation, then take a look at their top tips!
The first IT4Arts seminar of 2010 kicked off with some really interesting content about how companies and organisations are trying to provide cultural content online. We heard from:
A fascinating and educational day! If you become a member of IT4Arts you can download the presentations for free from their website, and joining is free!
Happy New Year! Mashable (my favourite blog for all things gadget-y) have posted an interesting guide with top tips on how to create an e-community.
A study by UCLA scientists has discovered that Internet searching helps stimulate brain functions in middle-aged and older people by setting off key centers in the brain responsible for controlling decision-making and complex reasoning.
It is the first academic study to look into the impact of Googling on brain performance. The full report will be published in the American Journal of Geriatric Psychiatry.
The study concludes:
A simple, everyday task like searching the web appears to enhance brain circuitry in older adults, demonstrating that our brains are sensitive and can continue to learn as we grow older
Do you know if older people are accessing your online content? This is an area we will be looking at here at Audiences London in 2010, if you have experiences or comments I’d love to hear them.
Following on from Emma’s post about LSO St Luke’s Digital Symposium on Friday – I thought I’d post a response too…
I agree with Emma that Harold Raitt’s (Digital Programme Manager for the National Theatre’s Discover Programme) point about the lack of government-funded research into digital was well-made. It oftens feels like we’re all stumbling about in the dark, trying to work out how best to use digital technology, but without much evidence to prove what’s most effective.
The lack of evidence about digital at large, was reflected in the content of the Symposium… there were some interesting debates and anecdotes, but not enough hard evidence and detailed case studies were given, to show the potential (and pitfalls) of digital for the arts.
Mark Mulligan (Forrester Research) brought an interesting new perspective from the commercial music industry in his keynote. He was talking about how, in the new freemium economy, we can know what people are prepared to pay for, and what they expect to get for free? Mark reckons that scarce social experience has real value. People will also pay for community, convenience, and some content, if the price is right and it comes as part of the package (ideally).
Mark was advocating for ‘relationships not releases’. Audiences want to be continually engaged in the creative process. They want to buy ‘content packages’ which will enable them to tailor their own unique experiences. They don’t want to buy record albums every few months, but rather want to be kept in the loop, and drip-fed new tracks as they get recorded.
Another point I found particularly interesting (also made by Harold Raitt), was about the real meaning of the word ‘interactive’. This is a term that often gets bandied about when talking about digital. People often assume that any rich media content (photographs, videos, podcasts etc.) is ‘interactive’ but it’s not! Something which is truly interactive, gives an opportunity to contribute and co-create, not just to consume. Therefore, blogs with a comment function, social media communities and digital games provide real interactivity.