Doing it for the kids

The latest briefing from the Arts Council’s 05/06 Taking Part survey reveals a profound correlation between childhood experience of the arts and later adult arts attendance. According to the report, exposure to the arts as a child dramatically increases an individual’s chances of being an adult arts consumer, and is almost as strong a predictor of arts engagement as education.

The research emphasises the importance of current policy and initiatives designed to encourage young people’s engagement with arts activity; projects like Find Your Talent and the current under 26 free theatre campaign, A Night Less Ordinary (check out Anwen’s post to see how AL are involved in this one). Instructively titled Encourage children today to build arts audiences for tomorrow, the full Arts Council Taking Part report is available  to download here.

P.S. This might be old news those of you receiving Audiences London’s bi-weekly newsletter. If you’re not already on our mailing list but would like regular tasty morsels of audience candy like the above, sign up to the newsletter here.